Amazon A+ Content 2026: Cost, Setup & Conversion Lift

Short answer: A+ Content is worth it for most small sellers who already have Brand Registry. If you sell 5+ products with at least $3,000 in monthly revenue, the 3-10% conversion boost typically pays for your time investment within 2-3 months.

But if you don't have Brand Registry yet, the math gets more complicated. The trademark requirement costs $500-1,500 upfront, and the registration process takes 8-12 months. For sellers just starting out, there are often better places to invest that money first.

This guide breaks down the real costs, expected returns, and decision framework so you can make the right call for your business.

What Is Amazon A+ Content?

A+ Content (formerly Enhanced Brand Content) replaces your standard product description with rich media: images, comparison charts, brand stories, and formatted text. It appears below the bullet points on your product detail page.

Think of it as your product's sales brochure versus a basic text description. While competitors show plain paragraphs, you show lifestyle images, feature callouts, and visual comparisons.

Who Can Use A+ Content?

A+ Content requires two things:

1. Professional Seller Account ($39.99/month)
2. Brand Registry Enrollment (requires a registered trademark)

No Brand Registry? You can't access A+ Content. Focus first on optimizing your bullet points and main image - these still drive significant conversion improvements without the trademark requirement.

The Real Cost for Small Sellers

A+ Content itself is free. But getting access isn't.

Brand Registry Costs

The IP Accelerator program lets you access Brand Registry with a pending trademark, cutting wait time from months to weeks. You pay more upfront for the convenience.

Ongoing Costs

Once you have Brand Registry:

• A+ Content creation: Free (your time)
• Professional seller account: $39.99/month (you likely already have this)
• Design tools: $0-50/month (Canva, Photoshop, or free alternatives)

Time Investment

Each A+ Content page takes 2-6 hours to create well:

• Planning and outlining: 30-60 minutes
• Image creation or sourcing: 1-3 hours
• Writing copy: 30-60 minutes
• Building in Seller Central: 30-60 minutes
• Revisions after review: 30 minutes

Multiply by your number of ASINs. Five products means 10-30 hours of work.

Does A+ Content Actually Work? The Data

Amazon claims A+ Content increases conversions 3-10% on average. Premium A+ (the advanced tier) can boost conversions up to 20%.

Real seller results vary widely:

The quality of your A+ Content matters more than having it at all. A rushed, text-heavy design might barely move the needle. A thoughtful, visual presentation with comparison charts and lifestyle images can double your conversion lift.

Case Study: Small Seller ROI

Consider a seller with these numbers:

• 5 products
• $3,000 monthly revenue
• 12% current conversion rate
• 1,000 monthly product page views

With a 5% conversion lift from A+ Content:

• New conversion rate: 12.6%
• Additional monthly sales: $150
• Additional yearly sales: $1,800
• Time investment: 25 hours
• Effective hourly rate: $72/hour

If you already have Brand Registry, the ROI is strong. If you need to spend $1,000 getting Brand Registry first, payback takes about 8 months.

ROI Calculation Framework

Use this formula to estimate your specific return:

Monthly Conversion Lift Value = Monthly Revenue x Expected Lift %

Payback Period = (Brand Registry Cost + Time Investment Value) / Monthly Lift Value

Variables to Consider

Expected Lift Percentage:

• Conservative: 3%
• Moderate: 5-8%
• Optimistic (great design): 10%+

Time Value:

• What is an hour of your time worth?
• Could you outsource A+ design for less?

Product Lifespan:

• Seasonal products: Shorter payback window
• Evergreen products: Years of compounding benefit

When A+ Content Is NOT Worth It

The math doesn't work if:

• You sell fewer than 3 products
• Monthly revenue is under $1,000
• You don't have Brand Registry and can't afford the trademark process
• Your products are commodities with no brand story to tell
• You are planning to exit the niche within 6 months

In these cases, invest your time in product photography, title optimization, or bullet points instead.

A+ Content vs. Premium A+ Content

Amazon offers two tiers with different capabilities.

Standard A+ Content (Basic)

This is where most small sellers should start - and often where they should stay.

Premium A+ Content

Eligibility Reality Check:

Premium A+ requires:

• Published Brand Story on every ASIN in your catalog
• 5-15 approved A+ Content submissions in the past 12 months
• Good standing in Brand Registry

For a small seller with 20 products, that means creating 20 Brand Story modules and 5-15 A+ pages before you unlock Premium. Most small sellers never qualify - and that is fine. Basic A+ delivers 80% of the value.

Modules That Convert Best

Standard A+ offers 17 module types. Focus on these high performers.

1. Comparison Chart (Highest ROI)

The single most effective module. Shows your product variants side-by-side with feature checkmarks.

Best for:

• Products with multiple sizes or versions
• Product lines where you want cross-selling
• Showing good/better/best options

Specs:

• Up to 5 products
• 150x300 px images per product
• 250 characters per cell

2. Four Image and Text Grid

Four images with short text blocks below. Perfect for feature callouts.

Specs:

• 4 images at 220x220 px
• 100 characters per text block

Best for: Highlighting key features or benefits

3. Single Image with Sidebar

Large lifestyle image with text explanation beside it.

Specs:

• 300x400 px main image
• 500 characters sidebar text

Best for: Showing product in use with benefit-focused copy

4. Image and Text Overlay

Hero-style banner with text overlaid on image.

Specs:

• 970x600 px image
• 160 characters text overlay

Best for: Brand statements, key differentiators

Module Order Strategy

Arrange modules by importance (top = most viewed):

1. Hero image with main benefit
2. Feature grid (four images)
3. Comparison chart (if you have variants)
4. Lifestyle image showing product in use
5. Brand story or quality callouts

Common Mistakes to Avoid

Mistakes That Get Content Rejected

Amazon will reject A+ Content containing:

• Contact information (no email, phone, or website)
• External URLs (nothing pointing off Amazon)
• Promotional language ("sale," "discount," "limited time," "free")
• Competitor mentions (direct or implied)
• Unsubstantiated claims ("#1 seller" without proof)
• Time-sensitive content (dates, seasonal references)
• Shipping/Prime references (Amazon handles this)

Rejection delays approval by days. Review your content carefully before submitting.

Mistakes That Hurt Conversions

• Too much text: Nobody reads paragraphs on Amazon. Use bullet points and scannable headlines.
• Ignoring mobile: Over 70% of Amazon traffic is mobile. Test how your A+ looks on a phone.
• No comparison chart: You are skipping the highest-converting module.
• Generic stock photos: Custom product photography builds trust; stock images look amateur.
• Feature-focused copy: Benefits convert. Features inform. Lead with what the customer gains.

Strategic Mistakes

• Copying competitor layouts: Customers see the same designs everywhere. Stand out.
• Creating A+ for every product at once: Start with best-sellers. Learn what works.
• Treating it as set-and-forget: Update A+ Content based on customer questions and reviews.

Step-by-Step: Creating Your First A+ Page

Step 1: Check Eligibility

1. Log into Seller Central
2. Go to Advertising > A+ Content Manager
3. If you see the dashboard, you have access
4. If not, you need Brand Registry first

Step 2: Pick Your First Product

Choose a product that:

• Sells consistently (enough traffic to measure conversion changes)
• Has good product photography already
• Has variants (so you can use comparison charts)
• You understand deeply (easier to write benefits)

Step 3: Plan Your Layout

Before building in Seller Central, outline:

• What is the main benefit to lead with?
• What questions do customers ask most?
• What features differentiate you from competitors?
• Do you have variants to compare?

Step 4: Prepare Your Images

Create or gather:

• 1 hero image (970x600 px)
• 4-5 feature images (220x220 px or 300x300 px)
• Product variants for comparison (150x300 px each)

All images: JPG or PNG, under 2 MB, RGB color mode.

Step 5: Build and Submit

1. Click "Start creating A+ content"
2. Enter your ASIN
3. Add modules in priority order
4. Upload images and write copy
5. Preview on mobile and desktop
6. Submit for approval (24-72 hours typical)

Making the Decision: A+ Content Flowchart

Do you have Brand Registry?

• Yes: A+ Content is almost certainly worth it. Start with your top 3 products.
• No: Continue below.

Is your monthly revenue over $3,000?

• Yes: Brand Registry investment will likely pay off within 6-12 months. Consider IP Accelerator for faster access.
• No: Focus on growing revenue first. A+ Content isn't your bottleneck.

Do you have 5+ products you plan to sell for 12+ months?

• Yes: The trademark investment amortizes well across multiple listings.
• No: Wait until you have a more established catalog.

Can you invest $500-1,500 and 20-40 hours without hurting your business?

• Yes: Proceed with Brand Registry and A+ Content.
• No: Prioritize other investments first - inventory, advertising, or product photography.

FAQ

Is Amazon A+ Content worth it for small sellers?

Yes, if you already have Brand Registry. The 3-10% conversion lift typically pays for your time investment within 2-3 months. If you don't have Brand Registry yet, the $500-1,500 trademark cost adds 6-12 months to your payback period - still worth it for sellers with 5+ products and $3,000+ monthly revenue.

How much does A+ Content cost?

A+ Content itself is free. The barrier is Brand Registry, which requires a trademark ($250-350 USPTO filing + $300-800 attorney fees). You also need a Professional seller account ($39.99/month). Total typical cost: $550-1,500 plus the monthly seller fee you are probably already paying.

Can I get A+ Content without Brand Registry?

No. A+ Content is exclusively for Brand Registry sellers. If you sell generic or unbranded products, focus on optimizing your bullet points and product images instead.

How long does A+ Content take to create?

Plan 2-6 hours per product listing for quality A+ Content. This includes planning, image creation, copywriting, and building in Seller Central. Your first A+ page takes longest as you learn the system.

Does A+ Content help with Amazon SEO?

No. A+ Content text isn't indexed for Amazon search. However, improved conversion rates can indirectly boost rankings since Amazon favors products that convert well. For search optimization, focus on your title, bullet points, and backend keywords.

What is the difference between A+ Content and Premium A+ Content?

Standard A+ allows 5 modules at 970px width with no video. Premium A+ allows 7 modules at full 1464px width with video, hotspots, and carousels. Premium requires Brand Story on all your ASINs plus 5-15 approved A+ submissions - most small sellers qualify for Standard only.

How long does A+ Content approval take?

Typically 24-72 hours. During Q4 peak season, approval can take up to 7 days. Rejections include specific feedback on what to fix.

What modules should I use for best results?

Start with: (1) comparison chart if you have variants - it is the highest-converting module, (2) four-image feature grid, (3) lifestyle image with sidebar text. Skip the text-only modules; nobody reads paragraphs on Amazon.

Next Steps

A+ Content is one piece of your listing optimization strategy. For maximum conversion impact:

1. Optimize your title first - Amazon title requirements affect search visibility
2. Perfect your bullet points - Use our Amazon Bullet Generator for compliant, converting copy
3. Nail your main image - Main image requirements determine click-through rate
4. Calculate your fees - Use our Amazon FBA Calculator to understand true profitability
5. Then create A+ Content - With the foundation in place, A+ amplifies everything

Your product page works as a system. Optimize all elements together for maximum results.

Sources

• Amazon A+ Content Overview - Amazon Seller Central
• A+ Content Guidelines - Amazon Seller Central
• Brand Registry Requirements - Amazon Seller Blog
• Premium A+ Eligibility - Amazon Seller Forums
• Trademark Filing Costs - Jungle Scout
• Amazon Conversion Rate Benchmarks - SalesDuo