Who this is for
Brand-registered Amazon sellers who want to upgrade their product detail pages with video, interactive elements, and full-width images. If you're already using Basic A+ Content and want to unlock Premium, this guide covers eligibility, modules, and what actually moves conversion rates.
Generate Amazon bullet points that convert
Create benefit-driven, compliant bullet points with the right keywords.
The goal
Premium A+ Content increases conversion rates by 3–10% on average (Amazon claims up to 20%, but real-world data sits lower). Bigger images, video embeds, interactive hotspots, and comparison charts that basic listings can't match. This guide shows you how to qualify and use it effectively.
Quick summary: Basic A+ vs Premium A+
| Feature | Basic A+ | Premium A+ |
|---|---|---|
| Module width | 970px | 1464px (full-width) |
| Module types | 17 | 34 (17 basic + 17 premium) |
| Video | No | Yes |
| Interactive hotspots | No | Yes |
| Image carousels | No | Yes |
| Navigation to other ASINs | No | Yes |
| Cost | Free (Brand Registry) | Free (with eligibility) |
| Conversion lift | ~8% average | ~3–10% beyond Basic |
What is Premium A+ Content?
Premium A+ Content is Amazon's advanced listing enhancement tool for Brand Registry sellers. It replaces the standard product description with full-width visuals, embedded video, and interactive modules.
It sits below bullet points and above customer reviews. Visible on desktop and mobile, though module layouts adapt differently across devices.
Unlike Basic A+ (970px-wide modules), Premium A+ uses the full 1464px desktop width. That extra space matters for comparison charts, multi-image galleries, and detailed feature breakdowns.
Generate Amazon bullet points that convert
Create benefit-driven, compliant bullet points with the right keywords.
Eligibility requirements
Brand Registry
You must be enrolled in Amazon Brand Registry with an active registered trademark. Generic or unbranded products don't qualify.
Content requirements
Amazon evaluates eligibility based on two criteria:
- Brand Story published on all brand listings — The "From the brand" module must appear on every ASIN under your brand
- At least 5 approved A+ Content modules in the past 12 months — Includes any Basic A+ modules you've published and had approved
No policy violations or recent rejections.
Weekly evaluation
Amazon checks eligibility every Monday. If you meet the criteria, a banner appears in your A+ Content Manager. You don't apply — Amazon enables it automatically.
If you lose eligibility (by removing Brand Story or falling below 5 approved modules), Premium access disappears within 1–2 weeks.
Premium A+ modules
Full-width video
Embed a product demo or brand video at 1464x600px (desktop). Video autoplays on mute when users scroll to it. Best for product demos, unboxing, or brand storytelling.
Kitchen appliance brands show the product in action — blending, chopping, cooking — in 30 seconds. That's the format that converts.
Interactive hotspots
Place clickable dots on a product image. When users hover (desktop) or tap (mobile), a text overlay explains that feature. Supports up to 5 hotspots per module.
Works best for electronics, tools, and products with multiple functional elements that need visual explanation.
Comparison charts
Side-by-side table comparing your products. Supports images, text rows, and "Add to Cart" buttons. Premium A+ fits up to 4 products per chart vs Basic's 3.
Supplement brands use this to compare potency, serving size, and price across their product line.
Image carousels
Swipeable gallery of 4–8 images. Users click arrows (desktop) or swipe (mobile). Works well for showing multiple use cases or color variations.
Navigation modules
Clickable tiles that link to other ASINs in your Brand Store or catalog. Each tile displays an image, product name, and star rating. Good for cross-selling related products.
Image and video specs
| Asset Type | Desktop Size | Mobile Size | Format | Max Size |
|---|---|---|---|---|
| Full Image Module | 1464x600px | 600x450px | JPG, PNG | 5 MB |
| Video | 1920x1080px | 600x450px | MP4 | 500 MB |
| Hotspot Background | 1464x600px | 600x450px | JPG, PNG | 5 MB |
| Carousel Images | 1464x600px | 600x450px | JPG, PNG | 5 MB each |
Video requirements:
- Format: MP4 (H.264, MPEG-2, or MPEG-4 codec)
- Resolution: 1920x1080px minimum
- Duration: 15–60 seconds ideal (Amazon allows up to 5 minutes)
- Audio: Not required (most users watch on mute)
- Text overlay: Must cover less than 20% of image area
Does A+ Content affect rankings?
Yes, indirectly. Amazon's algorithm doesn't rank A+ Content directly, but conversion rate improvements boost your organic ranking over time.
Text indexing: Amazon began partially indexing A+ Content text for search in late 2024. Keywords in A+ modules now contribute to relevancy scoring, though they carry less weight than title, bullets, and backend search terms.
Image alt-text: Amazon indexes image alt-text for Google Image Search. This drives external traffic if users search Google Images for your product category.
Conversion signal: Higher conversion rates from better A+ Content signal product quality to Amazon's algorithm, improving organic placement for competitive keywords.
For broader optimization, pair A+ Content with our Amazon listing SEO checklist.
Best practices
Mobile-first design
60%+ of Amazon purchases happen on mobile. Design Premium A+ for vertical screens first, then check desktop.
- Use single-column layouts instead of multi-column grids
- Place key selling points in the first 1–2 modules (above the fold on mobile)
- Test text readability at small sizes — avoid font-heavy designs
- Keep videos under 30 seconds for mobile attention spans
Common mistakes to avoid
Repeating bullet points. Don't copy-paste your bullet points into A+ Content. Use A+ to expand on features, show use cases, or address objections.
Text-heavy modules. Users skim on mobile. Replace paragraph blocks with image-focused modules that communicate visually.
Duplicate images. Avoid reusing your main listing images. A+ Content should show new angles, lifestyle contexts, or detailed close-ups.
Prohibited content. Amazon rejects A+ modules containing:
- Contact information (email, phone, website URLs)
- Shipping or return details
- Third-party reviews or testimonials
- Unverified claims ("world's best," "clinically proven" without proof)
- Warranty or guarantee language
Content that converts
- Address objections with comparison charts showing why your product beats competitors
- Show scale with images including hands, humans, or everyday objects
- Lead with benefits — "Blends frozen fruit in 30 seconds" beats "1200W motor"
- Use lifestyle imagery — real-world settings, not just white backgrounds
Measuring A+ Content performance
Amazon provides metrics in A+ Content Manager > Manage. Click any published module to view traffic, sales, and conversion rate vs category average.
What to track:
- Lift vs baseline: Compare conversion before and after (allow 2–4 weeks for stabilization)
- Mobile vs desktop: Well-designed Premium A+ often lifts mobile conversion more
- Module engagement: Hotspot and carousel click-through rates
Realistic expectations:
- 3–10% lift is typical for well-executed Premium A+
- Under 2% lift usually means mobile design issues or duplicated bullet points
- 15%+ lift happens with standout video content in competitive categories
Use our FBA calculator to estimate revenue impact from conversion improvements.
FAQ
How much does Premium A+ Content cost?
Free for eligible Brand Registry sellers. Previously required Vendor Central accounts or invitation only. As of 2026, any brand-registered seller meeting the eligibility criteria (Brand Story + 5 approved modules) gets access at no cost.
How long does approval take?
5–7 business days on average. Rejections usually cite prohibited content (contact info, warranty claims) or image quality issues.
Can I lose Premium A+ access?
Yes. If your Brand Story gets removed, you fall below 5 approved modules in a rolling 12-month period, or you accumulate policy violations, Amazon revokes access within 1–2 weeks.
Can I A/B test Premium A+ Content?
Yes. Amazon's Manage Your Experiments tool tests A+ variations. Compare Premium vs Basic, or test two Premium designs. Tests run 10 weeks minimum and require at least 5,000 page views for significance.
Do I need a designer?
Not required. Amazon provides basic templates in A+ Content Manager. For custom layouts, most sellers hire designers ($200–500 per ASIN) or use Canva. Agencies charge $500–1,500 per project.
Can I link to external websites?
No. Amazon prohibits external links in A+ Content. You can link to other ASINs using navigation modules, but no links to your own website, email list, or social media.
Does Premium A+ work on Vendor Central?
Yes. Vendor Central sellers enrolled in Brand Registry qualify under the same criteria.
How often should I update Premium A+ Content?
Review quarterly. Update when you launch new variations, receive consistent customer complaints, notice conversion drops, or add new certifications.
Next steps
- Check eligibility in Seller Central → A+ Content Manager. Look for the Premium access banner. If it's not there, ensure Brand Story is live on all listings and you have 5+ approved modules.
- Plan your modules. First 2–3 modules for features and benefits (most visible on mobile). Modules 4–7 for comparison charts, video, or lifestyle imagery.
- Design mobile-first. Preview on mobile before submitting. Most conversion happens on phones.
- Optimize surrounding content. Premium A+ works best with strong titles, bullets, and keywords. Use our Amazon title optimizer and bullet point generator to improve the rest of your listing.
- Test and iterate. Monitor conversion for 4 weeks after approval. Under 3% lift? Revise image layouts or replace text-heavy modules with visual content.
Need faster listing creation? Our AI Listing Generator builds Amazon titles, bullets, and descriptions optimized for conversion — pair it with Premium A+ for maximum impact.
Generate Amazon bullet points that convert
Create benefit-driven, compliant bullet points with the right keywords.
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