Amazon Title Character Limit 2026: 200 Chars (80 on Mobile)

Your Amazon title does two jobs: tell the algorithm what you're selling and convince shoppers to click. Most sellers fail at both by either stuffing keywords until the title is unreadable or writing creative copy that ignores how Amazon search works.

This guide gives you the exact formula that balances SEO and readability, with copy-paste templates for every major category.

The Amazon Title Formula

Here's the structure Amazon recommends for maximum visibility and compliance:

Brand + Product Type + Key Feature + Material/Ingredient + Size/Quantity + Color/Variant

Not every element applies to every product. Use what's relevant, skip what isn't. The order matters—front-load the most important information because mobile devices truncate after roughly 80 characters.

The Formula in Action

Kitchen Product:

Cuisinart Drip Coffee Maker with Programmable Timer, Stainless Steel, 12-Cup Capacity

Breakdown:

• Brand: Cuisinart
• Product Type: Drip Coffee Maker
• Key Feature: Programmable Timer
• Material: Stainless Steel
• Size: 12-Cup Capacity

Electronics Accessory:

Anker USB-C Charger with Fast Charging, 65W Power Delivery, White, 2-Pack

Breakdown:

• Brand: Anker
• Product Type: USB-C Charger
• Key Feature: Fast Charging
• Specification: 65W Power Delivery
• Color: White
• Quantity: 2-Pack

Amazon Title Character Limits by Category

The standard limit is 200 characters, but many categories enforce stricter rules. Exceeding your category's limit triggers immediate suppression.

Why 80 Characters Matters More Than 200

Amazon allows 200 characters, but mobile devices—where 70% of Amazon shopping happens—truncate titles around character 80. Everything after that cutoff is invisible to most shoppers.

What desktop users see: "Anker USB-C Charger with Fast Charging, 65W Power Delivery, White, 2-Pack - Compatible with iPhone 15, MacBook Pro, iPad Pro"

What mobile users see: "Anker USB-C Charger with Fast Charging, 65W Power Delivery, White, 2-P..."

If your product type and key differentiator appear after character 80, you're invisible to most of your potential customers.

What to Include in Your Amazon Title

Every element in your title should serve a purpose: either help the algorithm understand your product or help shoppers decide to click.

Required Elements

Brand Name — Always first. Even if you're a new brand nobody recognizes, Amazon's algorithm expects it at the front. Brand-filtered searches also depend on this placement.

Product Type — What is it? Be specific. "Coffee Maker" is better than "Kitchen Appliance." "French Press Coffee Maker" is even better.

Key Differentiating Feature — What makes your version different from competitors? Programmable timer, organic ingredients, waterproof design—pick the feature that matters most to your target buyer.

Recommended Elements

Size/Dimensions — Include when relevant. "6-Foot" for a leash, "12-Cup" for a coffee maker, "Queen Size" for bedding.

Quantity/Pack Count — If you're selling multiples, say so. "3-Pack" or "Set of 4" helps shoppers understand value and helps Amazon filter searches.

Color/Variant — Include when shoppers commonly filter by color. Skip if the product only comes in one option.

Material/Ingredient — Include when it's a selling point. "Stainless Steel," "Organic Cotton," "100% Arabica Coffee."

What to Leave Out

Pricing Information — Never include price, discounts, or "affordable." This violates Amazon's policies and gets your listing suppressed.

Shipping Details — "Free Shipping" or "Prime Eligible" are policy violations. Amazon handles this through badges.

Subjective Claims — "Best," "Top Rated," "Amazing," "#1 Seller" will get your listing flagged. Let reviews speak for quality.

Competitor Names — Mentioning competitor brands is a trademark violation that can result in account suspension.

Category-Specific Title Examples

Different categories have different buyer expectations and search patterns. Here are optimized examples for major categories.

Electronics

Phone Case:

Spigen Clear Phone Case for iPhone 15 Pro Max, Shockproof Slim Fit, Crystal Clear

(86 characters)

Wireless Earbuds:

Sony WF-1000XM5 Wireless Earbuds with Noise Cancelling, Bluetooth 5.3, Black

(77 characters)

Cable:

Belkin USB-C to Lightning Cable, MFi Certified, Fast Charging, 6-Foot, White

(78 characters)

Home & Kitchen

Cookware:

Lodge Cast Iron Skillet with Helper Handle, Pre-Seasoned, 12-Inch

(66 characters)

Storage Container:

Rubbermaid Food Storage Containers with Easy-Find Lids, BPA-Free, 24-Piece Set

(80 characters)

Kitchen Tool:

OXO Good Grips Silicone Spatula Set, Heat Resistant to 600F, 3-Piece, Red

(75 characters)

Clothing & Accessories

Clothing titles are capped at 80 characters, so every word counts.

T-Shirt:

Hanes Men's Crew Neck T-Shirt, Cotton Blend, Black, Large

(58 characters)

Dress:

Calvin Klein Women's Midi Wrap Dress, V-Neck, Navy Blue, Size 8

(65 characters)

Shoes:

Nike Air Max 270 Running Shoes for Men, Breathable Mesh, White, Size 10

(73 characters)

Baby Products

Baby products have an 80-character limit and strict safety requirements.

Bottle:

Philips Avent Natural Baby Bottle, Anti-Colic, BPA-Free, 9oz, 3-Pack

(69 characters)

Diapers:

Pampers Swaddlers Disposable Diapers, Size 4, 22-37 lbs, 150 Count

(67 characters)

Monitor:

Infant Optics DXR-8 Pro Video Baby Monitor with Camera, Night Vision

(70 characters)

Pet Supplies

Pet supplies also have an 80-character limit.

Dog Food:

Blue Buffalo Life Protection Dog Food, Chicken and Rice, Adult, 30-lb Bag

(75 characters)

Cat Toy:

Yeowww Catnip Banana Cat Toy, Organic Catnip, Yellow

(53 characters)

Leash:

Flexi Classic Retractable Dog Leash, Medium, 16-Foot, Blue

(59 characters)

Beauty & Personal Care

Skincare:

CeraVe Hydrating Facial Cleanser for Dry Skin, Fragrance-Free, 16 fl oz

(73 characters)

Makeup:

Maybelline Lash Sensational Mascara, Waterproof, Blackest Black

(65 characters)

Hair Care:

Olaplex No. 3 Hair Perfector, Bond Repair Treatment, 3.3 fl oz

(64 characters)

What to Avoid in Amazon Titles

Amazon actively scans for policy violations. These mistakes get listings suppressed.

Prohibited Characters

Never use these in your title:

• ! (exclamation marks)
• $ (dollar signs)
• ? (question marks)
• _ (underscores)
• { } (curly braces)
• ^ (carets)
• | (pipes)
• ~ (tildes)

Exception: Characters that are part of your registered brand name are allowed.

Banned Words and Phrases

Formatting Violations

ALL CAPS — Never capitalize entire words (unless it's an acronym like USB or LED). Amazon considers this "shouting" and will suppress your listing.

Keyword Stuffing — No word can appear more than twice in your title. "Premium Premium Quality Premium Leather" will trigger a violation.

Ampersand Usage — Write "and" instead of "&" unless the ampersand is part of your registered brand name.

Common Title Mistakes and Fixes

Mistake 1: Keyword Stuffing

Bad:

Coffee Maker Coffee Machine Drip Coffee Brewer Coffee Pot for Coffee Lovers

Fixed:

Cuisinart Drip Coffee Maker with Thermal Carafe, Programmable, 12-Cup

The bad title repeats "coffee" five times and provides no useful information about brand, features, or size.

Mistake 2: Burying the Product Type

Bad:

Premium Quality Handcrafted Artisanal Kitchen Accessory for Home Cooking - Cast Iron

Fixed:

Lodge Cast Iron Skillet, Pre-Seasoned, 12-Inch with Helper Handle

The bad title doesn't reveal what the product actually is until the end. Mobile users would see "Premium Quality Handcrafted Artisanal Kitchen Acces..." and have no idea what they're looking at.

Mistake 3: Missing Key Specifications

Bad:

Phone Charger Cable for Smartphone

Fixed:

Anker USB-C to Lightning Cable, MFi Certified, 6-Foot, White

The bad title is so vague it could match thousands of products. The fixed title specifies brand, connector types, certification, length, and color—all things shoppers filter by.

Mistake 4: Promotional Language

Bad:

BEST SELLING Amazing Coffee Maker - #1 Choice for Coffee Lovers!!!

Fixed:

Cuisinart Drip Coffee Maker with Programmable Timer, Stainless Steel, 12-Cup

Every capitalized promotional word in the bad title is a policy violation waiting to suppress your listing.

Mistake 5: Ignoring Category Limits

Bad (for Clothing, 80-char limit):

Athletic Performance Running Shoes for Men with Breathable Mesh Upper and Cushioned Midsole for Maximum Comfort During Long Distance Runs, Black and White, Size 10.5

(166 characters)

Fixed:

Nike Air Zoom Pegasus Running Shoes for Men, Black/White, Size 10.5

(69 characters)

The bad title exceeds the 80-character clothing limit by over 100%. It would be truncated and likely suppressed.

How Amazon's A9 Algorithm Uses Your Title

Your title isn't just for shoppers—it's the primary signal telling Amazon's search algorithm what your product is.

Keyword Indexing

Amazon indexes every word in your title for search. The algorithm gives more weight to:

• Words appearing earlier in the title
• Exact phrase matches (the phrase appears in the same order the shopper searched)
• Words in the first 80 characters

This is why the formula puts product type and key features early—they're more likely to match search queries and rank higher.

Click-Through Rate Impact

Amazon tracks how often shoppers click your listing versus competitors. Titles that clearly communicate value get more clicks, which signals to the algorithm that your listing deserves higher placement.

A keyword-stuffed title might match more searches, but if nobody clicks, your ranking will drop. Balance optimization with readability.

Title Changes and Ranking

When you update your title, Amazon re-indexes your listing. This can temporarily affect your ranking—sometimes positively, sometimes negatively. Don't change titles on listings that are already performing well unless you have specific data showing improvement opportunities.

Amazon Title Formula Checklist

Before publishing any listing, verify your title passes these checks:

Structure

• Starts with brand name
• Product type appears within first 80 characters
• Key differentiating feature included
• Size/quantity specified when relevant
• Color/variant included when shoppers filter by it

Character Limits

• Under category-specific maximum (check table above)
• Critical info appears in first 80 characters
• No truncation of essential product details

Compliance

• No prohibited characters (! $ ? _ { } ^ | ~)
• No word repeated more than twice
• No ALL CAPS words (except acronyms)
• No promotional language or subjective claims
• No pricing or shipping information
• Uses "and" not "&" (unless in brand name)
• Capitalizes first letter of each word
• Lowercase articles and conjunctions (a, an, the, and, or, for)

SEO

• Primary keyword appears naturally
• Secondary keywords included where they fit
• Title reads naturally to humans, not just algorithms

Frequently Asked Questions

What is the Amazon title character limit?

The standard maximum is 200 characters, but many categories have stricter limits. Clothing, baby products, and pet supplies cap at 80 characters. Electronics and beauty cap at 150 characters. Regardless of category maximum, aim to communicate your key information within the first 80 characters since mobile devices truncate beyond that point.

Should I use all 200 characters in my title?

No. Using all available characters often leads to keyword stuffing that hurts readability and click-through rates. Focus on the essential elements: brand, product type, key feature, and relevant specifications. A clear 80-character title outperforms a cluttered 200-character title.

How do I know if my title is too long for my category?

Check Amazon's category style guides in Seller Central, or look at successful competitors in your category. If your listing gets suppressed after publishing, character count is often the culprit. Our Amazon character limits guide has a complete breakdown by category.

Can I use emojis in Amazon titles?

No. Amazon prohibits emojis in product titles. Using them will result in your listing being rejected or suppressed. Emojis are also prohibited in bullet points.

Should I include model numbers in my title?

Yes, if shoppers search for model numbers. Electronics, appliances, and replacement parts often have brand-loyal customers who search by specific model. If your product has a recognizable model number, include it.

How often should I update my Amazon title?

Only update when you have data showing underperformance. Monitor click-through rate and conversion rate in Business Reports. If CTR is low, consider testing a clearer title. Avoid frequent changes—each update triggers re-indexing that can temporarily affect ranking.

What happens if I violate title guidelines?

Amazon may automatically correct your title, suppress your listing from search results, or—for repeat offenders—lock your title so you can't edit it. Suppressed listings still exist but don't appear in search, effectively eliminating organic traffic.

Next Steps: Complete Your Listing

Your title is just the first piece of a complete Amazon listing. To maximize visibility and conversions:

Optimize your bullet points — Your bullet points handle the persuasion that titles can't. Lead with benefits, include specifications, and stay compliant.

Master backend keywords — Use the Search Terms field for synonyms, misspellings, and long-tail phrases that don't fit naturally in your title. See our backend keywords guide for byte limits and best practices.

Follow the complete SEO checklist — Titles, bullets, images, backend keywords, and more work together. Our Amazon Listing SEO Checklist covers the full optimization workflow.

Check your character counts — Use our Amazon character limits reference to verify you're within bounds for every field.

Use the formula and checklist above to create optimized titles that balance SEO with readability. For complete listing optimization, see our Amazon Listing SEO Checklist.

Sources

• Product Title Requirements - Amazon Seller Central
• Amazon Product Detail Page Rules - Amazon Seller Central
• Amazon SEO: Improve Product Search Rankings - Amazon Sell Blog
• Product Title Style Guides by Category - Amazon Seller Central
• Amazon A9/A10 Algorithm Optimization - Jungle Scout