Who this is for
Etsy sellers researching keyword tools. If you've searched for an eRank review to decide whether the free plan is enough or if paying $5.99–$29.99/month makes sense, this is the breakdown.
Get 13 high-ranking Etsy tags
AI-powered tag suggestions based on what Etsy buyers actually search for.
The goal
Help you decide if eRank fits your workflow, what each tier actually gets you, and where AI tools like ListingForge complement it.
Quick verdict
eRank excels at keyword research and competitor monitoring. The data is solid, the trend tracking is useful, and the free plan covers basics for new sellers.
But eRank won't write your listings. It gives you search volumes and letter grades, then you're on your own. That's where AI tools bridge the gap — eRank tells you what keywords work, AI tools help you use them effectively.
Many sellers run both. eRank for research, AI tools for execution.
What is eRank?
eRank is an Etsy SEO and analytics platform used by over 1 million sellers. It started as an Etsy-only tool, then expanded to Amazon, eBay, and Shopify.
Core function: help you find profitable keywords, audit your listings, track competitors, and spot trending products. It includes a Chrome extension that overlays data directly on Etsy.com.
Get 13 high-ranking Etsy tags
AI-powered tag suggestions based on what Etsy buyers actually search for.
eRank pricing (2026)
| Plan | Monthly | Annual (savings) | Keywords/day | Shops | Listings | Competitors | AI listings/day |
|---|---|---|---|---|---|---|---|
| Free | $0 | — | 5 | 1 | 50 | 0 | 1 |
| Basic | $5.99 | $65.99 ($6.40 saved) | 100 | 1 | 200 | 5 | 10 |
| Pro | $9.99 | $94.99 ($25 saved) | 200 | 1 | 4,000 | 50 | 20 |
| Expert | $29.99 | $269.99 ($90 saved) | 500 | 100 | Unlimited | 200 | 100 |
Annual pricing launched in December 2025. Most full-time sellers land on Pro ($9.99/mo) — it covers 200 keywords per day and tracks up to 50 competitors.
Free plan
Good for testing the platform. You get 5 keyword lookups per day, basic listing audits, and access to the top 10 trending keywords.
Limits: 1 shop, 50 listings tracked, no competitor monitoring, 1 AI listing per day.
If you're actively listing products, you'll hit the 5 keywords/day cap fast.
Basic ($5.99/mo)
Unlocks 100 keyword lookups per day, tracks 5 competitors, monitors 200 listings, and gives you 10 AI-generated listings daily.
Works for part-time sellers with smaller catalogs. You can research keywords for 2–3 new listings per day before hitting limits.
Pro ($9.99/mo)
The sweet spot for most sellers. 200 keywords/day, 50 competitor slots, 4,000 listings tracked, 20 AI listings/day.
If you're managing 100+ listings or testing multiple product ideas weekly, this tier removes friction.
Expert ($29.99/mo)
Built for agencies, VA teams, or sellers managing multiple shops. 100 shop slots, unlimited listings, 500 keywords/day, 200 competitors.
Most solo sellers don't need this. Upgrade if you're managing clients or running 10+ shops.
What eRank does well
Keyword research
eRank's keyword tool shows search volume, competition level, click-through rate, and engagement for any term. Recent update added a high conversion indicator — tags keywords that lead to purchases, not just traffic.
You search "silver ring," eRank returns:
- 50,000+ monthly searches
- 8.5% average CTR
- Medium competition
- High conversion flag
This helps you pick keywords that actually convert, not just trendy phrases.
The Trend Buzz feature tracks keyword momentum over 15 months. Free users see top 10 trends, paid users get top 100. Useful for seasonal products or catching rising niches early.
Listing audit and tracking
eRank's listing audit scans titles, tags, descriptions, images, and processing time. It gives you an A–F letter grade for each element.
Traffic Stats shows where your views come from: Etsy search, Google, Pinterest, direct traffic, ads. You can see which listings get organic search traffic and which depend on external links.
Daily tracking lets you monitor how changes affect performance. Tweak your title, check back in 3 days, see if views increased.
Competitor monitoring
Track up to 200 competitor shops (on Expert plan). eRank shows 15-month sales history, daily sales for the past week, and which listings are selling.
You spot a competitor ranking for "minimalist leather wallet." eRank shows they made 12 sales this week on that listing. You check their title, tags, price point, and adapt your approach.
Not about copying — about understanding what's working in your niche.
Trend analysis
Trend Buzz highlights rising search terms before they peak. It caught "coquette aesthetic" months before mainstream coverage. Early adopters listed products while competition was low.
Works best if you can move fast. Trends rise and fall in weeks, not months.
Where eRank falls short
Data without execution
eRank tells you "silver minimalist ring" gets 30,000 searches/month. Great. Now you still need to write a title, description, and 13 tags that use that keyword naturally.
The AI Listing Helper generates titles and descriptions, but results are generic. It's essentially a keyword stuffer wrapped in sentences. You'll rewrite most of it.
This is the gap where AI tools like ListingForge's title generator and description generator help. You bring the keywords from eRank, the AI builds product-specific copy that sounds human.
Letter grades are misleading
eRank's own documentation warns against over-relying on letter grades. A listing can score D or F and still be your top seller.
Why? The grading system measures surface-level SEO factors: keyword density, tag usage, title length. It doesn't account for product quality, photography, pricing, reviews, or external traffic.
I've seen sellers obsess over bumping a B+ to an A, then tank their conversion rate because the new copy reads like keyword spam.
Use audits for ideas, not mandates. If a listing sells well, don't fix it to chase a better grade.
Interface complexity
eRank splits features across multiple tabs: Keyword Tool, Trend Buzz, Listing Audit, Traffic Stats, Competitor Tracker, Rank Checker, Monitored Keywords, AI Helper.
New users get lost. The dashboard redesign in November 2025 helped, but there's still a learning curve.
Compare that to ListingForge's Listing Grader — paste your URL, get instant feedback in one screen. No tabs, no navigation, no setup.
eRank alternatives
Marmalead
Focused entirely on Etsy. Similar keyword research tools, but presents data in simpler charts. $19/month for one shop.
Strength: cleaner UI, better for beginners. Weakness: more expensive than eRank Pro, fewer features.
Sale Samurai
Another Etsy-only tool. $9.99/month for keyword research and listing audits.
Strength: cheaper than Marmalead, lifetime deal available. Weakness: smaller user base, slower feature updates.
Alura
All-in-one Etsy tool with email campaigns, profit tracking, and keyword research. $19.99/month for the full suite.
Strength: includes email marketing tools eRank lacks. Weakness: overkill if you only need SEO data.
AI-first tools (ListingForge)
Different category. eRank analyzes your listings, ListingForge generates them.
Use eRank to find "vintage boho earrings" has high conversion. Use ListingForge's AI generator to write 10 variations in 30 seconds. Use the tag generator to fill all 13 tags without manual typing.
Not a replacement for eRank. A complement.
eRank + AI tools: the best combo
Most successful sellers I've talked to use both. Here's the workflow:
- Research in eRank. Find high-conversion keywords, check competitor pricing, spot trends.
- Generate in ListingForge. Paste your product details and top 3 keywords into the AI listing generator. Get title, description, tags in one pass.
- Audit in eRank. Run the listing through eRank's grader, check for missed keyword opportunities.
- Track in eRank. Monitor traffic sources, compare against competitors, adjust based on data.
This cuts listing creation time from 30 minutes to 5 minutes, while keeping the SEO research layer intact.
Is eRank worth it?
Yes, if you're serious about Etsy SEO and want data to guide decisions. The Pro plan ($9.99/mo) pays for itself if it helps you optimize 2–3 listings that convert better.
No, if you're a casual seller listing 1–2 products per month. The free plan covers basics, and you can get by with Etsy's built-in search bar suggestions.
Maybe, if you're new. Start with the free plan. If you hit the 5 keywords/day limit within a week, upgrade to Basic. If you're tracking more than 5 competitors or managing 200+ listings, jump to Pro.
Don't pay for Expert unless you're managing multiple shops or running a VA team.
FAQ
Does eRank guarantee more sales?
No tool guarantees sales. eRank shows you what keywords buyers search for and how competitors rank. Execution still matters — product quality, photos, pricing, reviews.
Can I use eRank for Amazon or eBay?
Yes. eRank expanded beyond Etsy in recent years. The tools work on Amazon, eBay, and Shopify, but the data depth is strongest for Etsy.
How accurate is eRank's search volume data?
eRank pulls data from Etsy's API and aggregates seller behavior. It's not Etsy's internal numbers, but it's the closest publicly available estimate. Treat it as directional, not absolute.
Is eRank better than Marmalead?
Depends. eRank offers more features for less money. Marmalead has a simpler interface and focuses only on Etsy. Try both free trials and see which UI clicks for you.
Can I cancel eRank anytime?
Yes. Monthly plans cancel immediately. Annual plans refund unused months if you cancel early (check their refund policy for current terms).
Does eRank write listings for me?
The AI Listing Helper generates titles, descriptions, and tags, but output is generic. You'll need to edit heavily or use a dedicated AI tool like ListingForge for production-ready copy.
What's the high conversion keyword indicator?
Added in 2025. eRank flags keywords that historically lead to purchases, not just clicks. It's based on aggregated seller data showing which terms convert at higher rates.
Do I need eRank if I use ListingForge?
They serve different purposes. eRank = research and analytics. ListingForge = writing and optimization. Most sellers use both — eRank to decide what to write, ListingForge to write it fast.
Next steps
- Start with eRank's free plan. Test keyword lookups for your next 3 listings. See if the data changes how you write titles.
- Generate listings with AI. Take your eRank keywords and run them through ListingForge's generator. Compare time spent vs. manual writing.
- Audit one listing. Pick your best-seller. Run it through eRank's audit and ListingForge's Listing Grader. See where they agree and disagree.
- Track for 30 days. Monitor traffic sources in eRank. Adjust based on where views actually come from.
If you're stuck on Etsy SEO fundamentals, start with our title formula guide and tags guide.
Get 13 high-ranking Etsy tags
AI-powered tag suggestions based on what Etsy buyers actually search for.
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