Quick Picks
| Badge | Product | Price | Best For |
|---|---|---|---|
| 💰 BEST VALUE | Epson EcoTank ET-2850 | $300 | Testing sublimation on a budget |
| ⚡ BEST STARTER | Sawgrass SG500 | $550 | First dedicated sublimation printer |
| 🏆 BEST OVERALL | Sawgrass SG1000 | $1,400 | Serious small business production |
| 🚀 BEST FOR GROWTH | Epson ET-15000 | $650 | Wide format on a budget |
Sublimation printing lets you transfer full-color designs onto polyester fabric, mugs, phone cases, and dozens of other products. It's one of the most versatile ways to start a custom product business from home. The printer heats special ink that turns into gas and bonds with polymer-coated surfaces, creating permanent, vibrant prints that won't crack or peel.
You've got two paths: convert an Epson EcoTank with aftermarket sublimation ink, or buy a dedicated Sawgrass system. Both work. The Epson route saves money upfront but needs more troubleshooting. Sawgrass costs more but gives you plug-and-play reliability with actual support when things go wrong.
Most people starting out choose an entry-level option around $300-600, test the market with mugs and shirts, then upgrade once they know what products sell. This guide breaks down both approaches so you can pick the path that fits your budget and patience level.
Epson EcoTank vs Sawgrass: The Real Difference
Epson EcoTank printers weren't designed for sublimation. They're inkjet printers with refillable tanks that hobbyists figured out how to hack. You buy the printer, swap the regular ink for sublimation ink, and you're printing. The upside? You save $200-300 compared to dedicated sublimation printers. The downside? You're on your own. Epson won't help you because you voided the warranty the moment you put non-Epson ink in the tanks.
Sawgrass builds printers specifically for sublimation. They come with sublimation ink already installed, color management software that actually works, and phone support from people who understand dye sublimation. When your colors look off or you're getting banding, you can call someone. That peace of mind costs extra, but for a business where you need consistent output, it matters.
The print quality difference is real but overblown. A properly set up EcoTank produces prints nearly identical to a Sawgrass for most applications. Where Sawgrass pulls ahead is color consistency batch to batch, and support when you hit problems. Where EcoTank wins is price and flexibility—you can swap between regular ink and sublimation ink if needed, though most people don't bother.
Epson EcoTank ET-2850 — Best Budget Entry
$300 | Amazon
The ET-2850 is the cheapest way to test if sublimation printing works for your business. It's a basic 8.5×11 printer with four refillable ink tanks. Buy it, order a set of sublimation ink bottles for $30, swap the inks, and start printing.
You'll spend an hour watching YouTube videos to learn the conversion process. It's not complicated—drain the existing ink, flush the lines, fill with sublimation ink, run a few cleaning cycles. Most people get it working on the first try. Print quality is good enough for mugs, coasters, mousepads, and small apparel like baby onesies.
The ET-2850 has limitations. Print speed is slow—expect 2-3 minutes per full-color page. The scanner and copier features are useless for sublimation but add bulk. And because it's not designed for sublimation, you might get clogs if you let it sit unused for weeks. Run a test print every few days to keep things flowing.
This printer makes sense if you're testing the market or doing sublimation as a side hustle. It paid for itself after 30 custom mugs at typical retail pricing. When you outgrow it, upgrade to something faster with better color management.
Sawgrass SG500 — Best Dedicated Starter
$550 | Amazon
The SG500 is Sawgrass's entry-level sublimation printer. It prints 8.5×14 (legal size), which gives you a bit more room than standard letter for certain products. It comes with low-capacity starter cartridges, Sawgrass's CreativeStudio software, and a one-year warranty that covers sublimation use.
Setup takes 20 minutes. Unbox it, plug it in, install the software, run the alignment page. The software handles color management automatically, so your prints match what you see on screen without endless test prints and adjustments. For beginners who don't want to become amateur printer technicians, this matters.
Print quality is excellent. Colors are vibrant, blacks are actually black, and you get smooth gradients without banding. The SG500 handles photos well, which matters if you're printing custom family photos on blankets or sublimating portraits onto aluminum panels.
The downside is cost per print. Sawgrass ink cartridges run about $120 for a full set, and you'll go through them faster than you expect when starting out. Budget roughly 50 cents per full-color 8×10 print for ink costs. Aftermarket sublimation ink for EcoTanks runs about 10-15 cents per print. The premium is the reliability tax.
Epson EcoTank ET-15000 — Best Wide Format Budget
$650 | Amazon
The ET-15000 prints 13×19, opening up larger projects like full-size mouse pads, tote bags, and adult apparel. Most sublimation businesses eventually need wide format capability, and this is the cheapest path to get there.
Convert it the same way as the ET-2850—swap in sublimation ink and you're running. Print quality is a step up from the entry-level EcoTanks. You get better color accuracy and less banding on large solid areas. The larger ink tanks mean fewer refills when you're in production mode cranking out orders.
Wide format changes what you can make. Suddenly full-front shirt designs work. Large custom flags. Oversized mousepads. You're not locked into small products anymore. The ET-15000 also prints faster than smaller EcoTanks, cutting per-print time nearly in half.
The printer is big—clear desk space before it arrives. And at $650, you're approaching Sawgrass SG1000 territory. But if you know you need wide format and want to save $750 vs the dedicated option, this is the move. Pair it with quality sublimation ink like Hiipoo or Printers Jack and you'll get commercial-grade results.
Sawgrass SG1000 — Best for Scaling Up
$1,400 | Amazon
The SG1000 is where you land when sublimation becomes a real business. It prints 11×17, handles high-capacity ink cartridges that last 3-4x longer than the SG500, and prints fast enough for production runs. If you're doing 20+ items per day, this printer pays for itself in time saved.
Color consistency is the killer feature. When someone orders 50 company mugs, you need every single one to match. The SG1000 with Sawgrass's CreativeStudio RIP software delivers that consistency. Load the same file, print 50 times, get 50 identical results. That's harder to pull off with converted EcoTanks.
Build quality is commercial-grade. This printer is designed to run daily for years. The paper feed mechanism handles specialty sublimation papers without jamming. The print head doesn't clog if you maintain it properly. And Sawgrass support actually helps when you call with questions about profiles or color matching.
The SG1000 isn't cheap. Between the printer and your first set of high-capacity ink cartridges, you're $1,700 in before printing anything. But amortized over 2-3 years of business use, it's reasonable. Think of it as buying the tool that lets you take larger wholesale orders without stressing about whether your printer can handle it.
Honorable Mention: Epson F170
The Epson F170 ($1,600) bridges consumer and commercial sublimation. It's Epson's actual sublimation printer—not a converted EcoTank—with larger ink bags and faster print speeds than Sawgrass's SG1000. Print quality is fantastic, and the per-print ink cost is lower than any Sawgrass model.
The catch? It's 8.5×11 only. No wide format. For that price, most people choose the wide-format capability of the SG1000 over the marginally better ink economics of the F170. But if you're absolutely certain you'll never print larger than letter size, the F170 is worth considering.
Conversion vs Dedicated: Which Path?
Converting an EcoTank makes sense if:
- You're testing sublimation before committing
- You have time to troubleshoot when things go wrong
- You're comfortable watching tutorials and learning through trial and error
- Budget is tight and you need the lowest entry cost
- You don't mind slightly less consistent color batch to batch
The conversion process isn't hard. Order sublimation ink, drain the existing tanks, refill with sublimation ink, run cleaning cycles until you get clean prints. Most people succeed on the first try. When problems pop up—banding, clogs, weird colors—you'll find answers in sublimation Facebook groups or YouTube videos.
Buying Sawgrass ready-to-go makes sense if:
- This is a business investment, not an experiment
- Consistent output matters because you're taking customer orders
- You want phone support when problems happen
- Time matters more than upfront cost savings
- You're doing volume that justifies the ink cost premium
Sawgrass printers work out of the box. Install software, run alignment, start printing. The color management is better, the support is real, and you're not voiding any warranties. You pay extra for that convenience, but if sublimation becomes your primary income stream, the premium is worth it.
Both paths work. Plenty of successful sublimation businesses run on converted EcoTanks. Plenty of others swear by Sawgrass and wouldn't switch. Pick the approach that matches your budget, technical comfort level, and business plans.
Supplies You'll Need
A sublimation printer is just the start. You'll need consumables and equipment to actually make products.
Sublimation Ink — If you bought Sawgrass, you'll buy Sawgrass cartridges. If you converted an EcoTank, popular brands include Hiipoo, Printers Jack, and Cobra Inks. Expect to pay $30-50 per set of four bottles. Don't cheap out on ink—bad ink causes clogs and color shifts.
Sublimation Paper — This isn't regular printer paper. Sublimation paper has a coating that releases ink when heated. A-SUB and TexPrint are reliable brands. Buy in bulk once you know your printer works. Figure 10-15 cents per sheet for decent paper.
Heat Press — The printer is half the equation. You need heat and pressure to transfer the design from paper to product. Mug presses start around $100. Flat heat presses for shirts and bags run $150-300. Check out our heat press guide for specific recommendations.
Blank Products — Mugs, shirts, mouse pads, coasters, phone cases—whatever you're sublimating needs a polyester coating. You can't sublimate onto 100% cotton (that needs DTG printing) or uncoated materials. Most sublimation blanks cost $1-5 wholesale.
Budget another $200-400 for supplies and equipment on top of the printer cost. Once you're set up, the consumable cost per item is low—usually under $2 for materials on a typical custom mug including ink, paper, and blank.
Frequently Asked Questions
Can I sublimate onto cotton shirts?
No. Sublimation only works on polyester or polymer-coated surfaces. For cotton, you need DTG (direct-to-garment) printing or heat transfer vinyl. You can sublimate onto polyester shirts or poly-blend shirts (at least 65% polyester), but 100% cotton won't hold sublimation ink.
How long do sublimated products last?
Indefinitely when cared for properly. The ink bonds at the molecular level with the polyester, so it won't crack, peel, or fade like vinyl or screen printing. Sublimated mugs are dishwasher safe. Shirts last hundreds of washes. The print is permanent.
Do I need special software?
Not really. Any design software that can export images works—Photoshop, Canva, GIMP, even PowerPoint. Sawgrass includes CreativeStudio which helps with color management and mirroring images (sublimation prints mirror-image). For EcoTank conversions, you'll mirror the image in your design software before printing.
What's the real cost per print?
For converted EcoTanks with bulk sublimation ink: 10-20 cents for a full-color 8×10. For Sawgrass with official cartridges: 40-60 cents for the same print. Add another 10-15 cents for sublimation paper. These costs drop as you buy ink and paper in larger quantities.
Can I use regular ink and sublimation ink in the same printer?
Technically yes if you fully flush the system between swaps, but practically no. The flushing process wastes ink and time. Once you convert an EcoTank to sublimation, leave it as a sublimation printer. If you need a regular printer too, buy a second cheap inkjet.
How do I prevent clogs?
Print something every 3-5 days minimum. Sublimation ink clogs faster than regular ink when it sits. If you're not printing customer orders, run a test page or nozzle check to keep ink flowing through the print head. Store the printer in a climate-controlled space—extreme temperature swings cause problems.
Next Steps
You've got the printer figured out. Now you need a heat press to actually transfer designs onto products. Our heat press guide breaks down mug presses, flat presses, and combo units by budget and use case.
If you're combining sublimation with cutting vinyl for mixed-media products, check out Cricut machines for business. Lots of sellers run both sublimation and vinyl cutting to offer more product variety.
The printer is the foundation. Pair it with the right blanks and a decent heat press, and you can launch a custom product business for under $1,000 total investment. Start with mugs or coasters to learn the process, then expand into whatever products your customers want.