Who this is for
You're pricing a new product. You know what it costs to make, but you need to know what Etsy will actually take from each sale.
See your real Etsy take-home
Enter your sale price and see exactly what you keep after all fees.
Without knowing the exact fees, you can't price for profit. This guide walks through the math so you know your true cost per sale before you hit publish.
The goal
Calculate Etsy fees accurately so you price products to cover costs and make money. You'll learn the formula, see it applied at different price points, and spot the mistakes that kill margins.
Quick summary: the Etsy fee formula
Here's the complete formula:
Total Fees = $0.20 + (Order Total x 0.065) + (Order Total x 0.03) + $0.25 + [Offsite Ads if triggered]
Take-Home = Order Total - Total Fees
Order Total = item price + shipping + gift wrap
Here's what you actually keep at common price points (US seller, no Offsite Ads):
| Sale Price | Total Fees | You Keep | Fee % |
|---|---|---|---|
| $15 | $1.88 | $13.12 | 12.5% |
| $25 | $2.83 | $22.17 | 11.3% |
| $50 | $5.20 | $44.80 | 10.4% |
| $100 | $9.95 | $90.05 | 10.0% |
If Offsite Ads drive the sale, add 12–15% of the order total on top.
Want to skip the math? Use our Etsy Fee Calculator to get instant results for any price.
Every Etsy fee explained
Etsy charges five types of fees. Here's what each one does.
Listing fee: $0.20
Paid when you publish a listing. The listing stays active for four months or until it sells. Multi-quantity listings pay another $0.20 each time one sells and the listing renews.
Transaction fee: 6.5%
Applied to the order total — item price, shipping cost, and gift wrap combined. If you sell a $30 item with $5 shipping, the transaction fee is 6.5% of $35, not just the item price.
Payment processing: 3% + $0.25
US rate. Outside the US, it's 4% + local currency equivalent (£0.20 UK, €0.30 EU). This fee applies to what the buyer pays, including shipping.
Offsite Ads: 12–15%
15% if you made less than $10,000 in the last 12 months (optional). 12% if you crossed $10,000 (mandatory). Capped at $100 per order. Only applies when Etsy's advertising drives the sale.
Currency conversion: 2.5%
Applied if the buyer's currency doesn't match your payment account currency. Most US sellers don't see this. International sellers see it more often.
For the complete breakdown of every fee, see Etsy Fees Explained.
See your real Etsy take-home
Enter your sale price and see exactly what you keep after all fees.
Step-by-step: Calculate fees for any sale
Let's calculate fees for a $50 item with free shipping.
Step 1: Listing fee — $0.20
Step 2: Transaction fee — $50 x 0.065 = $3.25
Step 3: Payment processing — ($50 x 0.03) + $0.25 = $1.75
Step 4: Offsite Ads — No ad drove this sale, so $0
Total fees: $0.20 + $3.25 + $1.75 = $5.20
You keep: $50 - $5.20 = $44.80 (89.6% of the sale)
Etsy took 10.4%. That's before materials, labor, and shipping costs.
Fee examples at common price points
$15 sale, no shipping
Item price: $15.00
Shipping: $0.00
Order total: $15.00
Listing fee: $0.20
Transaction fee: $0.98 (6.5% of $15.00)
Payment processing: $0.70 (3% + $0.25)
Offsite Ads: $0.00
Total fees: $1.88
You keep: $13.12 (87.5%)
$25 sale + $5 shipping
Item price: $25.00
Shipping: $5.00
Order total: $30.00
Listing fee: $0.20
Transaction fee: $1.95 (6.5% of $30.00)
Payment processing: $1.15 (3% + $0.25)
Offsite Ads: $0.00
Total fees: $3.30
You keep: $26.70 (89.0%)
$50 sale, free shipping
Item price: $50.00
Shipping: $0.00
Order total: $50.00
Listing fee: $0.20
Transaction fee: $3.25 (6.5% of $50.00)
Payment processing: $1.75 (3% + $0.25)
Offsite Ads: $0.00
Total fees: $5.20
You keep: $44.80 (89.6%)
$100 sale + Offsite Ads (12%)
Item price: $100.00
Shipping: $0.00
Order total: $100.00
Listing fee: $0.20
Transaction fee: $6.50 (6.5% of $100.00)
Payment processing: $3.25 (3% + $0.25)
Offsite Ads: $12.00 (12% — seller over $10K threshold)
Total fees: $21.95
You keep: $78.05 (78.1%)
Notice the Offsite Ads fee more than doubles the total fees.
The Offsite Ads surprise
Offsite Ads can wreck your margins if you don't plan for it.
When you're under $10,000 in trailing 12-month sales, Offsite Ads are optional and charge 15%. Once you cross $10,000, they become mandatory and drop to 12%.
That sounds better, but you can't opt out anymore. Every sale driven by an Etsy ad costs you an extra 12% on top of the standard fees.
For a $50 sale with Offsite Ads at 12%, you'd pay $6.00 in ad fees alone. Combined with the other fees, you're looking at $11.20 total — nearly 22.4% of the sale.
The $100 cap protects high-ticket sellers, but for most products under $200, Offsite Ads are your biggest variable cost.
Common calculation mistakes
Most sellers get the math wrong in one of these ways.
Forgetting shipping counts toward the transaction fee. The 6.5% transaction fee applies to the full order total, not just the item price. If you charge $5 for shipping, that adds $0.33 to your transaction fee. See our Etsy shipping fees guide for the full breakdown.
Not budgeting for Offsite Ads at the $10K threshold. You can opt out until you hit $10,000 in sales. After that, it's mandatory. Plan for an extra 12% on ad-driven sales once you're past that mark.
Using the wrong payment processing rate. US sellers pay 3% + $0.25. Most other countries pay 4% + local equivalent. If you're outside the US, don't use the 3% rate.
Ignoring currency conversion fees. If your shop currency is USD but you sell to a buyer in euros, Etsy converts the payment and charges 2.5%. International sellers see this often.
Offering free shipping without adjusting the item price. Free shipping sounds good to buyers, but if you don't bake the shipping cost into your item price, you're paying fees on money that covers postage.
How to set prices that cover fees
Start with your costs:
- Materials
- Labor (your time has value)
- Shipping (what you actually pay, not what you charge)
- Desired profit per item
Add those up, then divide by 0.90 to account for the ~10% in standard Etsy fees.
Minimum Price = (Materials + Labor + Shipping + Profit) / 0.90
If your costs + profit = $40, your minimum price is $44.44 to cover fees and hit your target.
If Offsite Ads are likely (or mandatory), use 0.78 instead of 0.90 to account for the extra 12%.
Price with Offsite Ads = (Materials + Labor + Shipping + Profit) / 0.78
Same $40 target becomes $51.28 to cover both standard fees and a 12% ad fee.
For a deeper dive into profit margins, see our Etsy profit calculator guide and Etsy profit margins guide.
FAQ
How much does Etsy take from each sale?
Between 10–12% for standard fees (listing, transaction, payment processing). Add another 12–15% if Offsite Ads drive the sale. On a $50 sale with no ads, Etsy takes about $5.20.
What percentage does Etsy take?
6.5% transaction fee + 3% payment processing (US) + $0.45 in flat fees. That works out to around 10–12% depending on sale price. Offsite Ads add 12–15% on top.
Is there an Etsy fee calculator?
Yes. Use our Etsy fee calculator to plug in any price and see the exact breakdown. It handles shipping, Offsite Ads, and international fees automatically.
Do Etsy fees apply to shipping?
Yes. The 6.5% transaction fee applies to the full order total, including shipping and gift wrap. If you charge $5 for shipping, Etsy takes $0.33 of that in transaction fees alone.
What are Offsite Ads fees?
15% if you made under $10,000 in the last year (optional). 12% if you made over $10,000 (mandatory). The fee only applies when Etsy's advertising brings in the sale, and it caps at $100 per order.
How do I avoid Offsite Ads fees?
You can opt out if you're under $10,000 in trailing 12-month sales. Once you cross that threshold, Offsite Ads become mandatory and you can't turn them off.
Why do international sellers pay higher fees?
Etsy charges 4% payment processing instead of 3% in most countries outside the US. The flat fee also varies (£0.20 in the UK, €0.30 in the EU). If buyer and seller currencies don't match, add a 2.5% conversion fee.
Can I pass Etsy fees on to buyers?
Not directly. Etsy's terms prohibit adding a separate "fee" line item. Instead, build fees into your item price using the formula above so your list price covers costs and profit after fees.
Next steps
- Run the numbers — Use our Etsy Fee Calculator to calculate fees for your specific products
- Understand every fee — Read the full Etsy Fees Explained guide for complete details
- Calculate real profit — Follow the Etsy profit calculator guide to see what you actually keep after all costs
- Factor in shipping — See our Etsy shipping fees guide for carrier rates and free shipping strategy
- Optimize your listings — Use the AI Listing Generator to create titles and descriptions that convert
See your real Etsy take-home
Enter your sale price and see exactly what you keep after all fees.
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