Quick answer: How to post on Facebook Marketplace
Open the Facebook app, tap the Marketplace icon, then tap Create New Listing. Add photos, write a title, set your price, choose a category and condition, write a description, set your location, and tap Publish. Your listing goes live immediately.
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
The full process takes about 5 minutes. Below is the detailed walkthrough for both mobile and desktop.
Who this is for
Anyone posting their first Facebook Marketplace listing — or experienced sellers who want to make sure they're using every field correctly. This guide covers the mobile app and desktop browser, required vs optional fields, and the settings that affect whether buyers actually find your listing.
The goal
Post a Facebook Marketplace listing that gets found in search, looks professional, and sells quickly. By the end of this guide, you'll know exactly which fields matter, how to optimize your photos and title, and how to share your listing to Buy/Sell groups for maximum visibility.
How to post from the Facebook app (mobile)
Step 1: Open Marketplace
Tap the Marketplace icon (storefront) in the Facebook app's bottom navigation bar. If you don't see it, tap the menu icon (three lines) and look for Marketplace in the list.
If Marketplace isn't available, your account may be too new, restricted, or in an unsupported region. See our getting started guide for account requirements.
Step 2: Tap "Create New Listing"
Tap the + Create New Listing button (or the camera/sell icon at the top). You'll see three listing types:
| Listing Type | Use For |
|---|---|
| Item for Sale | Most products — electronics, furniture, clothing, etc. |
| Vehicle | Cars, trucks, motorcycles, boats, RVs |
| Home for Sale/Rent | Real estate listings |
Select Item for Sale for standard products.
Step 3: Add photos
Tap Add Photos to take new photos or select from your camera roll.
Photo requirements:
- Minimum: 1 photo required
- Maximum: 10 photos per listing
- Recommended resolution: 1080x1080 pixels or higher
- Formats: JPEG or PNG
- Aspect ratio: Square (1:1) displays best in the feed grid
Photo tips for faster sales:
- First photo is your thumbnail — make it clean, well-lit, and clear
- Include all angles: front, back, sides, top
- Show close-ups of details, labels, and any flaws
- Use natural daylight near a window
- Clean, uncluttered background
- Never use stock photos — they trigger automatic removal
Step 4: Write your title
Your title determines whether buyers find your listing. Facebook allows up to 100-200 characters, but only the first ~65 characters display in the feed on most devices.
Title formula: Brand + Item Type + Key Detail + Condition
Examples:
- "IKEA Kallax Shelf Unit 4x4 White — Like New" (47 chars, fully visible)
- "iPhone 14 Pro Max 256GB Space Black — Unlocked, Excellent" (57 chars)
- "Carter's Baby Girl Clothes Bundle 6-9 Months — 15 Pieces" (56 chars)
Avoid:
- Vague titles ("Stuff for sale", "Great deal")
- ALL CAPS for the entire title (triggers spam filters)
- Keyword stuffing ("Table Coffee Table Wood Table Brown Table")
- Emojis in the title (can trigger compliance flags on some categories)
Step 5: Set your price
Enter your asking price in whole dollars. A few options:
- Fixed price — Set a firm number
- Free — Set price to $0 for giveaway items
- Negotiable — Toggle "Or Best Offer" if you're open to offers
Pricing tips:
- Search for similar items on Marketplace first to see going rates
- Build in 10-15% negotiation room (list at $95 if you'd accept $80)
- Use round numbers ending in 0 or 5 ($45 reads faster than $43)
- For shipped items, account for the ~13% in fees. Use our Facebook Marketplace Fee Calculator to find your break-even price.
Step 6: Choose a category
Tap Category and select the most specific option available. Facebook suggests categories based on your title, but the suggestion isn't always right.
Why this matters: Category determines which search filters apply to your listing and which buyers see it. "Furniture > Tables > Coffee Tables" reaches targeted buyers. "Home Goods" competes with everything.
Common categories:
- Electronics, Clothing & Accessories, Home & Garden, Toys & Games
- Sports & Outdoors, Baby & Kids, Vehicles, Musical Instruments
- Office Supplies, Pet Supplies, Health & Beauty
Step 7: Select condition
Choose from:
- New — Unused, in original packaging
- Like New — Used once or twice, no visible wear
- Good — Normal use, minor cosmetic wear
- Fair — Noticeable wear, fully functional
Be honest. Overstating condition leads to returns, disputes, and negative ratings.
Step 8: Write your description
The description isn't technically required, but always fill it in. A good description reduces buyer questions, builds trust, and includes keywords that help your listing appear in search.
Structure for scanning (Marketplace doesn't support rich formatting):
CONDITION: Like new, used 3 times
SIZE: 48 x 24 x 30 inches
MATERIAL: Solid oak wood
COLOR: Natural walnut finish
INCLUDED: Table + 4 matching chairs
Solid oak dining table with matching chairs.
Minor surface scratches on one leg (see photo 6).
Smoke-free, pet-free home.
Pickup in [Your Area]. Available evenings and weekends.
Cash or Venmo accepted.
Step 9: Set your location
Your location determines which local buyers see your listing. Facebook uses your profile location by default, but you can adjust it.
- Use your general neighborhood or city — not your exact address
- Buyers see approximate distance, not your street
- For shipped items, location matters less but still affects local buyers
Step 10: Choose delivery method
| Option | Best For | Fees |
|---|---|---|
| Local pickup | Large items, furniture, most sales | Free |
| Shipping | Small items, wider audience | ~13% of total |
| Both | Maximum flexibility | Varies |
For local pickup, you'll arrange the meetup through Messenger. For shipping, you'll need to buy your own label and upload tracking. See our shipping guide for details.
Step 11: Share to Buy/Sell groups (optional)
Before publishing, Facebook offers the option to share your listing to local Buy/Sell groups you've joined. This significantly increases visibility.
How to share to groups:
- Scroll down to "Also list in these groups"
- Select relevant groups (neighborhood groups, category-specific groups)
- Your listing will appear in those groups' feeds after posting
Tips:
- Only share to groups where the item is relevant
- Some groups have posting rules — check before sharing
- Group listings often sell faster than Marketplace-only listings
Step 12: Publish
Tap Publish (or Post). Your listing goes live immediately and appears in Marketplace search results based on your location, category, and title keywords.
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
How to post from desktop (web browser)
- Go to facebook.com/marketplace
- Click + Create New Listing in the left sidebar
- Select Item for Sale
- The form is identical to mobile — add photos, title, price, category, condition, description, location, and delivery method
- Click Publish
The desktop interface shows all fields on one page (vs scrolling on mobile), making it slightly easier to fill out everything at once.
How to edit a listing after posting
- Go to Marketplace > Your Listings (or tap your profile icon in Marketplace)
- Find the listing and tap the three-dot menu
- Tap Edit Listing
- Make your changes and tap Save
You can edit the title, price, photos, description, and other details at any time. However, edits don't reset your algorithm ranking — if a listing has gone stale, deleting and relisting is more effective.
How to renew a stale listing
Listings stay active for 7 days before visibility drops. You can:
- Renew — Tap "Renew" on an expired listing (up to 5 times, extending to 42 days total)
- Delete and relist — Create a fresh listing for a new algorithm boost
Don't relist more than once every 5-7 days or Facebook may flag you for spam.
How to boost a listing (paid promotion)
Facebook offers paid boosts starting at $1/day (recommended: $5/day for meaningful reach).
- Open your listing
- Tap Boost Listing
- Set your budget and duration
- Choose your audience (Facebook suggests based on your item)
- Confirm payment
Boosting makes sense for high-margin items or time-sensitive sales. Skip it for low-margin items where the ad cost eats your profit. For most sellers, a test of $35 over 3 days reveals whether boosting helps.
Why your listing might not show up
Common reasons listings get rejected or hidden:
| Issue | Fix |
|---|---|
| Prohibited item | Review Commerce Policies — even accidental violations |
| Trigger words | Avoid words like "gun" (even for "Nerf gun" — use "Nerf blaster") |
| Stock photos | Always use your own photos of the actual item |
| New account | Give your account a few days of normal activity |
| Text in photos | Watermarks or text overlays can trigger removal |
| Keyword stuffing | Don't repeat the same word multiple times in the title |
| Too many listings | New accounts are limited to ~1 listing per day initially |
Check Settings > Account Quality Center to see any restrictions on your account.
FAQ
How many photos can I add to a Facebook Marketplace listing?
Up to 10 photos per listing. Use at least 3-5 for best results — a clean main shot, multiple angles, and close-ups of any details or flaws.
Can I post on Facebook Marketplace from my computer?
Yes. Go to facebook.com/marketplace and click "Create New Listing." The desktop form shows all fields on one page, making it easy to fill out.
How long do Facebook Marketplace listings last?
Listings stay active for 7 days, then Facebook prompts you to renew. You can renew up to 5 times (42 days total). After that, delete and relist for a fresh visibility boost.
Why was my Facebook Marketplace listing removed?
Common reasons: prohibited item (even unintentionally), stock photos, trigger words in the title, keyword stuffing, or buyer reports. Check your Account Quality Center for specifics.
Can I post in Buy/Sell groups and Marketplace at the same time?
Yes. When creating your listing, scroll down to "Also list in these groups" and select the groups you want to share to. This is one of the best ways to increase visibility.
How do I post a car on Facebook Marketplace?
When creating a new listing, select Vehicle instead of "Item for Sale." You'll fill in vehicle-specific fields like year, make, model, mileage, VIN, and body style. See our guide to selling cars on Facebook Marketplace for the full process.
Is there a limit to how many items I can post?
New accounts start with roughly 1 listing per day. This limit increases as your account ages and you complete successful sales. Established accounts can post up to 150 listings per day.
How do I delete a Facebook Marketplace listing?
Go to Marketplace > Your Listings, find the listing, tap the three-dot menu, and select "Delete." You can also mark it as "Sold" after a completed sale.
Next steps
- Generate a complete listing — title, description, and tags in 30 seconds with our Facebook Marketplace listing generator
- Calculate your fees using our Facebook Marketplace Fee Calculator
- Optimize your listings with our Facebook Marketplace listing tips
- Learn about fees with our Facebook Marketplace fees breakdown
- Set up shipping with our Facebook Marketplace shipping guide
- New to selling? Start with our complete getting started guide
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
Get guides like this in your inbox.
Practical seller guides — no fluff, no daily spam.
No spam, unsubscribe anytime.