Quick answer: Is there a Facebook Marketplace business account?
No. There's no separate "business account" tier like Amazon or eBay has. Every seller uses their personal Facebook account. To sell as a business, create a Facebook Business Page and set up a Facebook Shop through Commerce Manager. This gives you catalog management, analytics, and promotional tools — but it's built on top of your regular account.
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
Who this is for
Sellers who want to treat Facebook Marketplace as a business channel — whether you're transitioning from casual selling, adding Facebook to an existing ecommerce operation, or starting a reselling business.
The goal
How to sell on Facebook Marketplace at a business level — shop setup, fees, taxes, available tools, and how to earn seller badges that build buyer trust.
Setting up to sell as a business
Step 1: Create a Facebook Business Page
Create a Business Page from your personal Facebook account if you don't have one already. This is separate from your personal profile and serves as your public business identity on the platform.
Your Business Page is where your Shop lives and where buyers see your brand name, logo, and reviews.
Step 2: Set up Commerce Manager
Commerce Manager is Meta's backend for managing products, orders, and payouts across Facebook and Instagram.
- Go to Meta Business Suite > Commerce Manager
- Click Shops and select your Business Page
- Choose your currency and agree to Meta Merchant Terms
- Select checkout method — as of August 2025, the options are "Checkout on your website" or "Checkout with messaging" (native checkout was discontinued)
- Link your Facebook Page and/or Instagram account
- Choose or create a product catalog
- Submit for review
Once approved, your Shop appears on your Business Page and products can surface in Marketplace search results.
Step 3: Build your product catalog
You can add products to Commerce Manager via:
- Manual entry — One product at a time
- Spreadsheet/XML upload — Bulk import hundreds of products
- Shopify sync — Automatic catalog sync if you use Shopify
- Other ecommerce platforms — BigCommerce, WooCommerce, and others offer Facebook catalog integrations
Each product listing needs a title, description, price, photos, category, and inventory quantity.
Step 4: Provide tax documentation
Before you can receive payouts, Facebook requires tax information:
- SSN or ITIN (last four digits initially, full number for verification)
- W-9 form with SSN or EIN (Employer Identification Number) for US sellers
- Business entity details if operating as an LLC, corporation, etc.
Facebook cross-verifies your name and tax ID with your banking information. Mismatches cause payment delays, so make sure everything matches exactly.
Step 5: Configure shipping and payouts
- Set up shipping profiles with destinations, speeds, and rates
- Link your bank account for payouts
- Payout timing: Approximately 5 days after delivery confirmation, then 1–3 business days for the bank transfer
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
Fee structure for business sellers
Current fees (2026)
| Transaction Type | Fee |
|---|---|
| Local pickup | Free (no fees) |
| Shipped via Marketplace checkout | 10% selling fee (min $0.80) + 2.9% processing |
| Total for shipped items | ~13% |
The 10% selling fee applies to the total order amount including shipping charges and taxes. Facebook doubled this fee from 5% to 10% in April 2024.
What happened to Facebook Shops' lower rate?
Facebook Shops previously offered a lower fee (5% per shipment vs. Marketplace's 10%). Meta phased out native checkout on Shops between June and August 2025. The storefronts still exist with product pages, collections, and branding — but checkout now redirects to your website. You handle payment processing through your site (Shopify, WooCommerce, etc.) and pay their fees instead.
For detailed fee calculations, use our Facebook Marketplace Fee Calculator.
eBay store subscriptions vs. Facebook
For context, here's how Facebook compares to eBay for business sellers:
| Platform | Fee Rate | Subscription |
|---|---|---|
| Facebook Marketplace (local) | 0% | None |
| Facebook Marketplace (shipped) | ~13% | None |
| eBay (no store) | ~14% | None |
| eBay Basic Store | ~12% | $27.95/mo |
| eBay Premium Store | ~11% | $74.95/mo |
Facebook wins on local sales (free). For shipped items, eBay's store subscriptions can reduce fees below Facebook's rate for high-volume sellers. See our Facebook Marketplace vs eBay comparison for a deeper analysis.
Daily listing limits
Facebook Marketplace allows up to 150 listings per day. New accounts face temporary lower limits that increase as the account builds trust and activity history. These temporary limits can last days to weeks.
There is no distinction between "personal" and "business" listing limits — the 150/day cap applies to everyone.
Seller badges and trust signals
Facebook awards badges to sellers who meet performance criteria. These badges display on your profile and listings, building buyer trust.
Highly Rated
Consistent 4–5 star ratings from buyers over the last 30 days. Requires either 4+ reviews with positive ratings, or 3+ ratings with 75%+ positive.
Top Shipper
The hardest badge to earn. Requirements:
- 60+ days of Marketplace shipping history
- 10+ transactions per month for the previous 2 months
- 4.5+ star average on 20+ ratings
- Less than 3% non-buyer cancellation rate
- Less than 1% chargeback rate
- Less than 1.5% missed handling rate
- Less than 1% claim escalation rate
Very Responsive
Awarded for consistently fast response times to buyer messages. Facebook tracks your average response time — aim for under 1 hour.
Taxes for Facebook Marketplace businesses
Tax disclaimer: The following is general information only and does not constitute tax or legal advice. Tax rules vary by location and individual circumstances. Consult a qualified tax professional or CPA for advice specific to your situation.
1099-K reporting threshold
The One Big Beautiful Bill Act (signed July 4, 2025) reinstated the pre-2021 threshold:
- $20,000 in gross payments AND 200+ transactions on a single platform before a 1099-K is issued
- Retroactive to 2022 — undoing the previously proposed $600 threshold
- No sunset provision — remains in effect until Congress passes new legislation
- Thresholds apply per platform (Facebook, PayPal, Venmo are not combined)
This means most casual sellers won't receive a 1099-K. But remember: you're still required to report taxable income regardless of whether you receive a 1099-K.
Sales tax
Facebook collects and remits sales tax automatically on shipped items as a marketplace facilitator. You do not need to handle sales tax collection yourself for orders processed through Marketplace checkout.
For local/cash sales, you are still responsible for reporting taxable income. Consult a tax professional for your specific situation, especially regarding hobby vs. business classification.
When to get an EIN
If you're treating this as a business (not a hobby), consider getting an Employer Identification Number (EIN) from the IRS. An EIN lets you:
- Separate business and personal tax filings
- Open a business bank account
- Establish business credit
- Potentially deduct business expenses (shipping supplies, mileage, fees)
You can apply for an EIN online at irs.gov — it's free and takes minutes.
Tools for business sellers
Native tools (Commerce Manager)
- Product catalog management — Upload, organize, categorize, update inventory
- Payout analytics — Track payout amounts, timing, and frequency
- Performance insights — Sales analytics and reporting
- Shop customization — Storefront design, collections, product pages
- Listing boosts — Paid promotion starting at $1/day
Third-party tools
For anything beyond basic selling, third-party tools fill the gaps:
| Tool | Best For | Price |
|---|---|---|
| Vendoo | Cross-listing, analytics, inventory management | Free tier, paid from $9.99/mo |
| Crosslist | Bulk import, multi-platform listing transfer | From $29.99/mo |
| SureDone | Real-time inventory sync across platforms | Custom pricing |
| List Perfectly | Cross-listing to 10+ marketplaces | From $29/mo |
| Pirate Ship | Discounted shipping labels (USPS/UPS) | Free (pay per label) |
Advertising options
Boosted Listings (simple):
- Access via the "Boost Listing" button on any active listing
- Minimum spend: ~$1/day, recommended $5/day for meaningful reach
- Turns a listing into an ad with expanded reach
Ads Manager (advanced):
- Use Marketplace as a placement within Meta Ads Manager
- Campaign objectives: "Sales" or "Traffic"
- Advantage+ Catalog campaigns show shoppers items they viewed or related products
- Retargeting with Custom Audiences re-engages people who viewed a product without buying
Average Facebook Marketplace CPC: $0.58–$0.70 depending on industry.
Transitioning from casual to business selling
What changes operationally
| Casual Selling | Business Selling |
|---|---|
| List from personal profile | List from Business Page + Commerce Manager |
| Manual listing creation | Catalog management, bulk upload |
| No analytics | Performance insights and payout tracking |
| No promotional tools | Boosted listings, Ads Manager campaigns |
| No response time tracking | Badge system rewards fast responses |
Key steps for the transition
- Create a Business Page separate from your personal profile
- Set up Commerce Manager with product catalog
- Provide tax documentation (W-9 with SSN or EIN)
- Establish shipping profiles and payout methods
- Build professional listings with quality photos and keyword-rich descriptions
- Earn badges through fast responses, accurate descriptions, and timely shipping
Compliance considerations
As a business seller, you must:
- Maintain proper business licenses (if required in your state/municipality)
- Follow Meta Commerce Policies (restricted products, IP rules, prohibited content)
- Handle applicable taxes on non-Marketplace-facilitated sales
- Meet Facebook's response time standards to maintain visibility
- Keep accurate records for tax filing
What changed in 2025–2026
| Date | Change |
|---|---|
| Feb 2025 | Prepaid shipping labels discontinued for most sellers |
| Jun–Aug 2025 | Facebook Shops native checkout phased out; redirects to merchant websites |
| Jul 2025 | OBBBA signed — 1099-K threshold reverts to $20K/200 transactions |
| Sep 2025 | Dynamic Media auto-activated in Advantage+ Catalog campaigns |
| Nov 2025 | "Marketplace Glow Up" — Collections, Collaborative Buying, AI integrations |
| Dec 2025 | Facebook redesign puts Marketplace in bottom navigation bar |
Biggest change for business sellers: Shops checkout is gone. If you previously relied on the 5% Shops rate, you now either sell through Marketplace checkout (10% + 2.9%) or redirect buyers to your own website.
Generate professional listings for your entire catalog with our Facebook Marketplace listing generator.
FAQ
Is there a Facebook Marketplace business account?
No. Facebook doesn't have a separate business seller account. To sell as a business, create a Facebook Business Page, set up a Shop through Commerce Manager, and list products from there. Your products appear in Marketplace search alongside personal seller listings.
How much does Facebook Marketplace charge businesses?
The same as individual sellers: local pickup is free, shipped items cost ~13% (10% selling fee + 2.9% processing). There are no additional business fees, no monthly subscription, and no per-listing charges.
Do I need an LLC to sell on Facebook Marketplace?
No. You can sell as a sole proprietor using your SSN. An LLC or other business entity may offer liability protection and tax advantages, but it's not required by Facebook. Consult with a tax professional and/or attorney about whether forming an entity makes sense for your specific situation.
Do I need to pay taxes on Facebook Marketplace sales?
Yes, if your sales constitute taxable income. The 1099-K reporting threshold is $20,000 AND 200+ transactions per platform (OBBBA, July 2025). Below that threshold, you won't receive a 1099-K, but you're still legally required to report taxable income. Facebook collects and remits sales tax automatically on shipped items.
Can I use Facebook Marketplace for dropshipping?
Facebook's Commerce Policies allow dropshipping, but you must ship items within 3 business days and provide valid tracking. Dropshippers often face challenges with shipping deadlines and quality control. Tools like AutoDS and Zendrop integrate with Facebook for automated dropshipping workflows.
How many items can a business list per day?
150 per day, the same as personal accounts. New accounts have temporary lower limits that increase over time. There is no separate higher limit for business sellers.
What happened to Facebook Shops checkout?
Meta phased out native checkout on Facebook and Instagram Shops between June and August 2025. Shops still exist as storefronts for product discovery, but all purchases now redirect to your website for checkout. The former 5% Shops commission no longer applies.
How do I earn the Top Shipper badge?
You need 60+ days of shipping history, 10+ transactions per month for 2 consecutive months, a 4.5+ star average on 20+ ratings, less than 3% cancellation rate, less than 1% chargeback rate, less than 1.5% missed handling rate, and less than 1% claim escalation rate.
Next steps
- Generate a complete listing — title, description, and tags in 30 seconds with our Facebook Marketplace listing generator.
- Calculate your fees using our Facebook Marketplace Fee Calculator to price for profit.
- Understand all the fees with our Facebook Marketplace fees breakdown.
- Optimize your listings with our Facebook Marketplace listing tips guide.
- Ship efficiently with our Facebook Marketplace shipping guide.
- Compare platforms using our Platform Comparison Calculator or Facebook vs eBay comparison.
- New to selling? Start with our getting started guide.
Generate a Facebook Marketplace listing
Create clear, compelling descriptions that sell fast on Marketplace.
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Sources
- LitCommerce - Facebook Marketplace Fees 2026
- LitCommerce - Facebook Shop vs Marketplace 2026
- GoDataFeed - Meta Dropping Native Checkout
- IRS - FAQs on 1099-K Threshold Under OBBBA
- Avalara - One Big Beautiful Bill Act 1099 Thresholds
- Keeper Tax - Facebook Marketplace Taxes 2025 Guide
- OneShop - Facebook Marketplace Badges
- Shopify - How to Create a Facebook Shop 2026
- Meta - Facebook Marketplace Gets a Glow Up
- LeadsBridge - How to Boost Facebook Marketplace Ads 2025
- US Chamber of Commerce - Facebook Marketplace for Business